Thece offers access to Misfits Gaming Group’s network and influencers, including talent like Jake the Viking (4M+) and Sushibae (6M+)
Since bursting onto the scene in 2016, South Florida-based Misfits Gaming Group has dominated the esports world.
Knowing a winner when we see one, Thece is ecstatic to announce our first of its kind partnership with this professional esports entertainment juggernaut — and we want you along for the ride. Our partnership has been announced by several prominent trade publications such as Esports Insider and Gamelevate and many people have asked what exactly is involved.
Misfits making waves in esports
In a world where wins are earned, Misfits Gaming’s reputation is built on victories.
It’s currently a permanent partner in three franchised esports leagues:
- Riot Games’ League of Legends European Championship: Misfits Gaming
- Activision-Blizzard’s Overwatch League: Florida Mayhem
- Activision-Blizzard’s Call of Duty League: Florida Mutineers
It has a championship-winning academy program in EU called Misfits Premier that plays in the French regional League of Legends league the LFL
Misfits also represents players who stream some of the biggest gaming titles — including Warzone, Fortnite and Minecraft — to captivated game viewing audiences around the world.
Trouble tapping into a growing market
Whilst some brands, like Intel and ASUS Republic of Gamers, have been advertising in the esports space for years, there are a lot of brands looking to test the waters and are just getting started in the world of esports.
Our unique partnership makes that possible. Misfits can continue to partner with their sponsors, and now non-competing brands can test out opportunities in esports through our all encompassing approach.
Through our innovative ad tech and strategic partnership, we’ve removed barriers to help companies access millions of unique impressions through rising influencers.
How we’re re-imagining esports advertising
So, what does this mean for brands looking for exposure?
Rather than six and seven figure sponsorship spends, advertisers can get a taste of Misfits Gaming Group’s live stream assets for less. An entry level program gets you access to a roster of around eight Misfits influencers over the course of two weeks. And with the 100s livestreams available through Thece, you’ll be guaranteed exposure.
It might sound complicated, but our turnkey solution means:
- We take the production reins and deliver you a product in less than a week.
- We provide flexible options for targeted platforms with content ranging from 15 seconds to 30 seconds.
- All placements with the Influencers are handled by us.
- Brands have access to engagement analytics to see the results of the campaign in real-time.
Access a game viewing audience made up of millions
With over 20 streamers under the Misfits Gaming banner, advertisers have the potential to tap into a wildly diverse Gen Z and Millennial global audience.
But it’s the connection to this audience that makes Misfits special. Some of the most in-demand names in gaming, like SushiBae, Jake the Viking, Aimsey currently make up the Misfits Gaming Group roster.
And even if the names don’t ring a bell, just consider the numbers: these esports titans alone offer a combined reach of 14 million users a month.
But it’s not just about elite-level competition. Misfits Gaming streamers like Aimsey — who has a reach of about 4 million users per month — engage completely different audience segments through casual group gameplay.
Learn more about our unique approach to advertising
The decline of traditional advertising has confirmed esports livestreaming as the platform to look out for.
And not only do we enable access to these high-value audiences — we provide trackable results. Find out how you can leverage esports advertising streams on our Esports page.
